Its a part of our Branding exercise, we had to redesign a logo of a brand and a newsparer advertisement.
Brand : LIFE INSURANCE CORPORATION INDIA
Life Insurance Corporation India has an established brand identity. It was very tough to replace their visual identity and create a new one.
Firstly, the shape of the logo has been completely changed. The redesigned logo consists of top view of two persons holding their hands, the edges of the hands are very thin this indicates that LIC will ensure you till the extreme points. It emphasise on technology and emotions simultaneously because LIC is not just about insuaring people, it has innumerable options of services like insuaring future, belongings etc.
The Blue person represents the three attributes of an Indian : Passion, Patience and Perseverance which when combined together leads towards the road of Progress, both for him and the country. Hence, the person is strong enough to protect future and lead to future progress.
The Yellow person has been composed with the blue person in such a way that it appears like a circle is formed, while they are holding the hands. It shows progress of India and its citizens (both of them together) bringing more smiles to people by taking care of present, past and future.
CONCEPT FOR NEWSPAPER AD :
“Life has its own special moments”
Life has a very different graph and it depends upon the person how he or she is reacting on it. I have just captured a moment where a husband is moving in with his wife and he is just putting his wife’s name before his name in the door. It may not be a very big thing but for the wife who is watching it, will be the happiest person in the world.
Hence, in this way LIC tries to preserve you and your future.
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